The Secret Ingredient in a Memorable Talk

Jul 01, 2020

Let's play a game.

Think back to the last meeting/presentation you attended.

What wordsphrases, and/or images do you remember? 

For most of us, the answer is "none." 

We can usually recall vaguely what the presentation was about, but unless the speaker was a seasoned pro, we don't recall many specific moments. 

(Unless someone spilled coffee all over the table. That we tend to remember.)

Why is that?

And, more importantly, what can we do to make ourselves as memorable as the seasoned speaker or spilled coffee?

The best way to ensure your presentation is memorable is to use what I like to call "sticky language."

Sticky language is specific and sensory (and receives extra bonus points if it's surprising!

Here's an example of sticky language at work:

Let's say I was giving a presentation on how to make your speech more memorable. (I know, very meta.)

Here are two ways I could teach my lesson. 

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