Happy New Year!
Hope you got to enjoy some much needed rest before launching into 2023.
I know for me, the last week of December is all about rest and reflection.
You will not find me in Times Square for the ball drop! I spent the last moments of 2022 enjoying a sleepy board game night with a handful of good buddies.
And as much as I love a good new year's resolution, I feel like that process is doomed without a healthy dose of old year reflection.
That's why before I sit down to create my New Year business goals, I always take an afternoon to review my past year's numbers.
(As much as I'm a word nerd, I also appreciate some cold hard data!)
And here's the big stat that hit me as I conducted my 2022 audit:
In 2022, more than 60% of my business could be traced back to public speaking events that I participated in.
That means more than 60% of the folks that hired me in 2022 did so because they attended a talk or workshop that I...
September was a heck of a month for Speak Masterfully alums and I gotta take a moment to brag about my clients.
(Don’t worry, I’ll keep it to a lightning round. I could ABSOLUTELY talk your ear off like a proud mama after her kid’s first big recital, but I’ll try and curb that impulse.)
So without further ado, here are 3 September success stories in 30 seconds or less.
Absolutely nothing brings me more joy than seeing the dynamic, hardworking, inspiring people I get to call my clients becoming known as thought leaders in their respective fields.
I can’t help but shout it from the rooftops.
But I’m not writing this blog PURELY with the purpose of bragging about the rockstars I’m lucky...
I’ll level with you. I did not feel like writing this blog today.
In fact, I’ve been avoiding it all week.
Every time I sat down to write, it felt like something came up.
Monday: A friend texts wanting to meet up for coffee.
Tuesday: A colleague I normally meet with over Zoom proposes we do our 1-to-1 in the park instead.
Wednesday: I make up all the client work I couldn’t get done Monday and Tuesday.
Thursday: My husband has a half-day and proposes going on an adventure.
Friday: Nothing comes up. I’m just so out of my normal routine that I completely forget about the blog…
“Yikes!” I think. “Well, at least I can play catch-up this weekend!”
Then I look at my calendar and realize… I’m somehow out of town and/or traveling every weekend for the next 2 months.
This has been the story of the summer for many of us.
All of the traveling and socializing that we’ve been putting off for the past 2.5 years...
One of the first things I ask a client when they tell me they’ve booked a speaking gig is, “What’s your goal for this event?”
For newer or nervous speakers, the top 2 responses I get are:
“I want people to see me as an expert in my field.”
“I want to sound smart.”
Who doesn’t want to be viewed as an expert in their field?
But unfortunately, while this goal is completely understandable, it’s also completely doomed.
That’s right. The voice in your head telling you to aim for “sounding smart” is leading you down a dark path.
A path that ends in my biggest public speaking pet-peeve… jargon.
We’ve all heard it (and we’ve probably all used it in an insecure moment).
Jargon is defined as “special words or expressions that are used by a particular profession or group and are difficult for others to understand.”
At long last, May is here!
Here in New York, it feels like spring is finally in the air, and the streets are buzzing with the possibility of new beginnings.
On that note, I’ve got a personal update that I’ve been busting to share…
Next week, I’ll be jumping into rehearsals for a new musical at the New Jersey Repertory Company!
I’m overjoyed to have the opportunity to perform for a live audience for the first time in many moons.
Spring has sprung and live theatre is back in a big way!
Now, if you’re newer to my emails you may be thinking,
“Wait, I didn’t know Sara acted. Isn’t she a public speaking coach?”
You’re not wrong!
I am indeed a public speaking and storytelling coach.
What I probably don’t talk about enough in these newsletters is where my training for these fields comes from.
So it’s at this point that I must reveal my secret identity: I am, and...
I’ll be honest, I’ve found it pretty hard to build momentum this year. I’ve got a lot of exciting projects and collaborations in the works for 2022, but very few firm dates for anything.
With all the Omicron uncertainty, it feels like folks have been reluctant to put things on the calendar.
And I 100% get it. I’ve been dragging my feet on all sorts of commitments.
There are flights to be booked, calendars to be coordinated, and plans to be made.
It’s all going to get done, but I’m finding every stage more effortful than usual.
And I don’t think I’m alone in this.
I’ve been hearing it from my clients as well. This winter, everything has just felt a touch more effortful than usual.
Returning emails. Keeping the fridge stocked. Finding time for creative projects.
Usually they burst into the New Year feeling wildly motivated.
This year, they’re feeling motivated, but they’re also...
Here are a few phrases I’m sure you got sick of hearing in 2021:
This was the vocabulary of the virtual meeting. But there was one phrase that broke my heart more than all the rest…
“I come off a lot better in person.”
I heard some version of this refrain at almost every virtual event I attended.
And look, I don’t disagree! I think most of us come off better in person. Something is always lost when we can’t make direct eye-contact with the person we’re speaking to.
But here’s the thing… virtual events aren’t going anywhere.
Many of us have accepted this in the short term. We figure events will probably remain virtual while omicron and/or other variants are surging.
But I believe things have changed in a more fundamental and long-term way.
This Saturday, I’m speaking on perhaps the most nerve-racking stage I’ve ever stepped onto…
Am I giving a TEDTalk? No.
Am I finally officially announcing my candidacy for elected office?! Not yet.
I’m doing something even scarier…
I’m officiating my brother’s wedding.
Now on a certain level, this kind of speaking engagement is as easy as they come.
After all, you’re never going to find yourself in front of an audience that is more primed to root for your success!
So, why do these sorts of events make people so nervous?
The answer’s pretty simple:
These speaking events require us to risk getting emotional in front of a crowd.
For most of us, that is a pretty terrifying prospect.
Which is why I want to devote this month’s blog post to the subject of speaking in emotional contexts.
If you’ve ever delivered a eulogy, given a toast at a wedding, or shared a...
“So, what do you do?”
If this question makes you break out in a cold sweat, read on!
Today we are talking about Elevator Pitches.
If you’ve ever gone to a networking event, you have most certainly seen an elevator pitch gone wrong.
Take Terse Tanya, for instance, who shuts down the conversation by not giving us enough information:
“Oh, I’m a lawyer.”
*Cue chirping crickets*
Or, even worse, Garrulous Gary, who gives us his whole life story:
“I’m an intellectual property attorney, but I got my start in tax law. Actually, it’s a funny story… when I was in undergrad, I majored in economics, but then... ”
*Five minutes later, he’s still talking but you have fully checked out.*
Obviously, neither of these situations is ideal.
So how do you strike a balance?
How do you answer the question, “What do you do?” in a way that is both succinct and engaging?
First, we need to slow down...
In honor of Halloween, I want to talk about a spooky subject that constantly graces my inbox...
You know the feeling. You step up to the mic or turn on your camera and suddenly it hits you:
It's like you've just seen a ghost.
And then the spookiest thing of all happens...
Despite all the preparation you put into this presentation, you have this horrific realization:
You don't remember what you're supposed to say next.
If you've ever experienced performance anxiety around public speaking (and I know I sure have), it really can feel like a supernatural event.
Especially if you normally have no problem speaking in front of a group.
I can't tell you how many times a client has come to me distraught and confused saying,
"I have no idea why I froze up during that presentation. I don't normally get nervous during those kinds of things!"
Apply this basic outline to any speaking engagement to feel twice as prepared in half the time
(without hours of pointless memorization!)