Yesterday morning I did an experiment that I've been anxiously avoiding for weeks.
I tentatively opened up my laptop, opened my browser to the famous (or infamous) AI chatbot "ChatGPT," took a deep breath, and asked it a question...
"Hey ChatGPT, will you please write me a blog post about the importance of public speaking skills in an age where content writing will increasingly get outsourced to artificial intelligence such as yourself?"
10 seconds later, sitting before me was a well-structured and largely accurate email newsletter.Ā
It was pretty dry and generic, but it was passable.Ā
(Important note:Ā THIS is not that blog. Please be reassured that any and all typos and malapropisms are completely my own. š)
Like so many people, I was equal parts impressed and distressed by this technology.Ā
Sure, I can writeĀ betterĀ content than ChatGPT, but I certainly can't write itĀ faster.
What will this technology mean for creatives like myself who are largely hired for their wordsmithery ...
    
  
    
    
    I canāt tell you how many times a week I hear some version of the following statement:Ā
āI donāt really do a lot of speaking. I meanāI have one-on-one conversations all the time, but the idea of speaking to a crowd TERRIFIES me.ā
This statement always puzzles me.Ā
(Not the part about public speaking being scaryāthat I totally get. Performance anxiety is a completely normal fight or flight response that I will get into later in this very email!)Ā Ā
No, the thing that puzzles me is the first half of that statement:Ā
How can someone say that they ādonāt do a lot of speakingā and immediately follow it up withĀ āI have one-on-one conversations all the timeā?
This is one of my biggest gripes about the field of Public Speaking.
Most of us are putting far too much emphasis on the word āPublic.ā
Public Speaking does NOT have to mean āspeaking to a crowd.āĀ
If you speak up in a team meeting of five people, you are a public speaker.Ā
If you lead grace at the dinner table, you are a publi...
    
  
    
    
    Happy New Year!Ā
Hope you got to enjoy some much needed rest before launching into 2023.Ā
I know for me, the last week of December is all aboutĀ restĀ andĀ reflection.
You will not find me in Times Square for the ball drop! I spent the last moments of 2022 enjoying a sleepy board game night with a handful of good buddies.
And as much as I love a goodĀ new year's resolution, I feel like that process is doomed without a healthy dose ofĀ old year reflection.Ā
That's why before I sit down to create my New Year business goals, I always take an afternoon to review my past year's numbers.Ā
(As much as I'm a word nerd, I also appreciate some cold hard data!)
And here's the big stat that hit me as IĀ conducted my 2022 audit:
In 2022, more than 60% of my business could be traced back to public speaking events that I participated in.
That means more than 60% of the folks that hired me in 2022 did so because they attended a talk or workshop that I led.Ā
And the amount that I paid to participat...
    
  
    
    
    September was a heck of a month for Speak Masterfully alums and I gotta take a moment to brag about my clients.
(Donāt worry, Iāll keep it to a lightning round.Ā I could ABSOLUTELY talk your ear off like a proud mama after her kidās first big recital, but Iāll try and curb that impulse.)Ā
So without further ado, here are 3 September success stories in 30 seconds or less.Ā
Last monthā¦
Absolutely nothing brings me more joy than seeing the dynamic, hardworking, inspiring people I get to call my clients becoming known as thought leaders in their respective fields.Ā
I canāt help but shout it from the rooftops.
But Iām not writing this blog PURELY with the purpose of bragging about the rockstars Iām lucky enough to work with.Ā Ā
I felt compelled to share these 3 client success sto...
    
  
    
    
    Iāll level with you. I did not feel like writing this blog today.
In fact, Iāve been avoiding it all week.
Every time I sat down to write, it felt like something came up.
Monday: A friend texts wanting to meet up for coffee.
Tuesday: A colleague I normally meet with over Zoom proposes we do our 1-to-1 in the park instead.
Wednesday: I make up all the client work I couldnāt get done Monday and Tuesday.
Thursday: My husband has a half-day and proposes going on an adventure.
Friday: Nothing comes up. Iām just so out of my normal routine that I completely forget about the blogā¦
āYikes!ā I think. Ā āWell, at least I can play catch-up this weekend!ā
Then I look at my calendar and realize⦠Iām somehow out of town and/or traveling every weekend for the next 2 months.
Damn.
This has been the story of the summer for many of us.
All of the traveling and socializing that weāve been putting off for the past 2.5 years have been packed into the last 3 months.
And while all of these interr...
    
  
    
    
    One of the first things I ask a client when they tell me theyāve booked a speaking gig is, āWhatās your goal for this event?āĀ
For newer or nervous speakers, the top 2 responses I get are:
āI want people to see me as an expert in my field.āĀ
or
āI want to sound smart.ā
Totally fair.Ā
Who doesnāt want to be viewed as an expert in their field?Ā
But unfortunately, while this goal is completely understandable, itās also completely doomed.Ā
Thatās right. The voice in your head telling you to aim for āsounding smartā is leading you down a dark path.Ā
A path that ends in my biggest public speaking pet-peeve⦠jargon.Ā
Weāve all heard it (and weāve probably all used it in an insecure moment).Ā
Jargon is defined as āspecial words or expressions that are used by a particular profession or group and are difficult for others to understand.ā
Some professions are particularly susceptible to jargon, like lawyers, doctors, and techies.Ā
But truth be told, no industry is immune from it.Ā
I...
    
  
    
    
    At long last, May is here!Ā
Here in New York, it feels like spring is finally in the air, and the streets are buzzing with the possibility of new beginnings.Ā
On that note, Iāve got a personal update that Iāve been busting to shareā¦
Next week, Iāll be jumping into rehearsals for a new musical at the New Jersey Repertory Company!
Iām overjoyed to have the opportunity to perform for a live audience for the first time in many moons.Ā
Spring has sprung and live theatre is back in a big way!Ā
Now, if youāre newer to my emails you may be thinking,Ā
āWait, I didnāt know Sara acted. Isnāt she a public speaking coach?ā
Youāre not wrong!Ā
I am indeed a public speaking and storytelling coach.Ā
What I probably donāt talk about enough in these newsletters is where my training for these fields comes from.Ā
So itās at this point that I must reveal my secret identity: I am, and have always been at my core, a theatre kid.
(See the incriminating photographic evidence below)

My parents mad...
    
  
    
    
    Iāll be honest, Iāve found it pretty hard to build momentum this year. Iāve got a lot of exciting projects and collaborations in the works for 2022, but very few firm dates for anything.Ā
With all the Omicron uncertainty, it feels like folks have been reluctant to put things on the calendar.Ā
And I 100% get it. Iāve been dragging my feet on all sorts of commitments.
There are flights to be booked, calendars to be coordinated, and plans to be made.Ā
Itās all going to get done, but Iām finding every stage more effortful than usual.
And I donāt think Iām alone in this.Ā
Iāve been hearing it from my clients as well. This winter, everything has just felt a touch more effortful than usual.
Returning emails. Keeping the fridge stocked. Finding time for creative projects.Ā
Usually they burst into the New Year feeling wildly motivated.Ā
This year, theyāre feeling motivated, but theyāre also feeling tired.Ā Ā
Which is why I wanted to keep this weekās blog nice and easy.Ā
Iām going to s...
    
  
    
    
    Here are a few phrases Iām sure you got sick of hearing in 2021:Ā
This was the vocabulary of the virtual meeting. But there was one phrase that broke my heart more than all the restā¦
āI come off a lot better in person.ā
I heard some version of this refrain at almost every virtual event I attended.Ā
And look, I donāt disagree! I think most of us come off better in person. Something is always lost when we canāt make direct eye-contact with the person weāre speaking to.Ā
But hereās the thing⦠virtual events arenāt going anywhere.Ā
Many of us have accepted this in the short term. We figure events will probably remain virtual while omicron and/or other variants are surging.
But I believe things have changed in a more fundamental and long-term way.Ā
People have realized that many of the meetings, classes, events on their schedule could be done remotely.Ā
Consequently, many...
    
  
    
    
    This Saturday, Iām speaking on perhaps the most nerve-racking stage Iāve ever stepped ontoā¦Ā
Am I giving a TEDTalk? No.Ā
Am I finally officially announcing my candidacy for elected office?! Not yet.Ā
Iām doing something even scarierā¦
Iām officiating my brotherās wedding.Ā
Now on a certain level, this kind of speaking engagement is as easy as they come.Ā
After all, youāre never going to find yourself in front of an audience that is more primed to root for your success!Ā
So, why do these sorts of events make people so nervous?Ā
The answerās pretty simple:Ā
These speaking events require us to risk getting emotional in front of a crowd.Ā
For most of us, that is a pretty terrifying prospect.
Which is why I want to devote this monthās blog post to the subject of speaking in emotional contexts.Ā
If youāve ever delivered a eulogy, given a toast at a wedding, or shared a vulnerable story, you know that no boardroom PowerPoint can prepare you for that experience.Ā
Here are a couple ...
        
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Apply this basic outline to any speaking engagement to feel twice as prepared in half the time
(without hours of pointless memorization!)