Happy New Year!
Hope you got to enjoy some much needed rest before launching into 2023.
I know for me, the last week of December is all about rest and reflection.
You will not find me in Times Square for the ball drop! I spent the last moments of 2022 enjoying a sleepy board game night with a handful of good buddies.
And as much as I love a good new year's resolution, I feel like that process is doomed without a healthy dose of old year reflection.
That's why before I sit down to create my New Year business goals, I always take an afternoon to review my past year's numbers.
(As much as I'm a word nerd, I also appreciate some cold hard data!)
And here's the big stat that hit me as I conducted my 2022 audit:
In 2022, more than 60% of my business could be traced back to public speaking events that I participated in.
That means more than 60% of the folks that hired me in 2022 did so because they attended a talk or workshop that I...
I gotta level with you:
While it's important to learn how to be an engaging public speaker, being "engaging" isn't nearly enough to make you stand out from the crowd.
Every day I meet speakers who are engaging and charismatic as all get out.
They have stage-presence, they know how to create vocal variety, they tell amusing stories that have beginnings, middles, and ends.
But here’s the thing...
While they may be engaging, they aren’t effective.
Their audiences may go home amused or inspired, but they don’t take any sort of action.
What does this look like?
The entrepreneur who walks away from a speaking engagement with a very inspired audience...but no new clients.
The activist who leaves her audience thinking, “My God, that’s terrible! Something needs to be done!”...but they don’t do anything.
The academic who sets down the slide changer to their brilliant powerpoint...
Welcome back to our on-going blog series:
Let’s start out our 1st week of Speak Masterfully Speaking Tips with a brazenly simple suggestion:
If you know you struggle with speaking to a crowd of people, then don’t speak to a crowd of people.
Speak to one person.
Imagine you have a good friend sitting in the back row—someone nonjudgemental. The kind of friend you’d have no problem inviting over even if your place were a mess. Make this a private conversation between the two of you.
Allow your eyes to take in the whole room, but keep the intention of a private conversation. Focus in on the one or two people smiling and nodding.
Not only will speaking to one person calm your nerves, it will create a feeling of intimacy with the audience.
Apply this advice to the writing of your piece as well as the delivery. To quote James Joyce, ...
Apply this basic outline to any speaking engagement to feel twice as prepared in half the time
(without hours of pointless memorization!)